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This site had the following in the web page, "Southern Boulder is Adelaides newest rock climbing bouldering gym situated on the beautiful Magpie Springs Vineyard just south of McLaren Vale conveniently located for all your wine, art and coffee needs." Our analyzers noticed that the web site stated " The gym offers a range of activities including rock climbing, yoga, slacklining as well as a fitness, nutrition and massage studio." The Website also stated " Come down and get involved in a great community of Adelaide climbers and be part of the fantastic culture that goes along with climbing, connecting people throughout S." The website's header had Southern Boulder as the most important keyword. It was followed by Southern Boulder Wall, Rock Climbing, and Rock Climbing Adeladie which isn't as ranked as highly as Southern Boulder. The next words the site uses is bouldering gym. Magpie Springs Vineyard was also included and could not be seen by search engines.